PRESENTATION ASSETS
Running with IFC’s carnival theme, I created a series of title cards for their upfront presentation. I utilized colorful carnival game imagery, signage, and language to highlight their winning, Slightly Off strategy. The idea is that IFC’s Slightly Off sensibility gives the player an edge. The brief included taking a more contemporary approach on traditional carnival signage—utilizing bold colors, shapes, and hand-made-looking elements while downplaying expected distressing, weathering and retro styles.
Art Director: Ed Sherman