Dustin Avilla - NASCAR Americana

NASCAR AMERICANA

Key art created for NASCAR Americana, a three-part docuseries from USA Network exploring the history, characters, and rebellious spirit of NASCAR.

The creative challenge was distilling decades of racing history into a single piece of key art. Working with NASCAR’s extensive photo archives, I reviewed thousands of images to find the drivers, cars, and moments that best represented the sport and its evolution.

The project also carried a personal connection. I grew up around racing through my dad’s involvement in sprint car racing, so bringing that perspective to a project celebrating NASCAR’s history made this one particularly meaningful.

CLIENT:
NBC SPORTS (USA)

TEAM:
Kevin Shinkle - Creative Director, NBC Sports
Dustin Avilla - SR. Graphic Designer

SCOPE:
KEY ART

NASCAR HISTORIC IMAGERY