ASCENSION ROCKET
Working with the Syfy creative team, I developed custom packaging and graphics to support the Season 1 show launch of Ascension, a 3-night series about a century-long voyage aboard the rocket ship Ascension to save humanity and populate a new world.
The press kit features a retro tin toy, customized to resemble the rocket ship, Ascension, as seen in the show. The packaging is also customized to house the rocket and display it as a vintage collectors item. The foil stamped graphics suggest a modern twist hinting that the show resembles the 60s, but actually takes place in modern time.
CLIENT:
Syfy
Syfy
TEAM:
CALVIN CHU - Creative Director
ED SHERMAN - ART Director
Dustin Avilla - Senior Graphic Designer
SCOPE:
PACKAGING, ILLUSTRATION, TOY GRAPHICS
CALVIN CHU - Creative Director
ED SHERMAN - ART Director
Dustin Avilla - Senior Graphic Designer
SCOPE:
PACKAGING, ILLUSTRATION, TOY GRAPHICS
AWARDS
Clio Key Art Awards 2015:
Grand Key Art / Collateral / TelevisIon & Streaming: Packaging
Grand Key Art / Collateral / TelevisIon & Streaming: Packaging
Creativity International Awards 2015:
Platinum / 3-Dimensional Kit / Best in Category
Platinum / 3-Dimensional Kit / Best in Category
Creativity International Awards 2015:
Platinum / 3-Dimensional Kit / Direct Mailer
Platinum / 3-Dimensional Kit / Direct Mailer
Promax BDA 2015:
Silver / Art Direction & Design / Promotional Item
Silver / Art Direction & Design / Promotional Item
