THE ARK
As The Ark entered its third season, the story expanded beyond survival into two parallel journeys: one crew venturing back into space in search of lost Earth survivors, while another works to establish humanity's future on a newly discovered planet as unsettling new discoveries threaten their future. I led the creative concepting and design development for the key art campaign. Working closely with the Versant creative team, I explored multiple visual directions that highlighted the season's expanded world, ensemble cast, and themes of hope and survival. The campaign was designed to engage both returning fans and new audiences while establishing a premium visual identity across digital, social, and broadcast marketing.
CLIENT:
VERSANT (SYFY)
VERSANT (SYFY)
TEAM:
ARIEL KOKAS - SR. ART DIRECTOR
Dustin Avilla - SR. Graphic Designer
ARIEL KOKAS - SR. ART DIRECTOR
Dustin Avilla - SR. Graphic Designer
SCOPE:
KEY ART
KEY ART
DESIGN LANDSCAPE / PRODUCTION STILLS
SEASON 1 & 2 KEY ART
COMP EXPLORATION
FINAL KEY ART
SOCIAL ENGAGEMENT
