THE ARK
I led the creative concepting and design development for the Season 3 key art campaign for The Ark. Working closely with the Versant creative team, I explored multiple visual directions that highlighted the season's expanded world, ensemble cast, and themes of hope and survival. The campaign was designed to engage both returning fans and new audiences while establishing a premium visual identity across digital, social, and broadcast marketing.
CLIENT:
VERSANT (SYFY)
VERSANT (SYFY)
TEAM:
ARIEL KOKAS - SR. ART DIRECTOR
Dustin Avilla - SR. Graphic Designer
ARIEL KOKAS - SR. ART DIRECTOR
Dustin Avilla - SR. Graphic Designer
SCOPE:
KEY ART
KEY ART
DESIGN LANDSCAPE / PRODUCTION STILLS
SEASON 1 & 2 KEY ART
COMP EXPLORATION
FINAL KEY ART
SOCIAL ENGAGEMENT
